Hip Hop Front Cover Analysis

The mast head is placed at the top left of the front cover but is in a large font size so almost takes up the whole width of the magazine. In this Hip Hop Weekly magazine they have the two artists (Nicki Minaj on the left, Maraih Carey on the right) on feature article photograph/image just slightly covering the bottom of the mast head, this then highlights to the target audience that it is a successful magazine. The mast head is coloured in a pure white to be able to still stand out against the many other colours used on the front colour, but to make it look different to the other text they have placed a shadow on the text. They have also used the same shadow effect lower down on the front cover with some puff, this highlights the importance of the information as it passed down from the mast head (magazine identity). The cover line is placed half way through the feature article photograph/image to highlight what the main article is for this edition of Hip Hop Weekly. I believe the reason why magazine editor has used yellow for the font colour as it stands out from the feature article photograph/image because neither artist contains any yellow on them, and by placing an question mark within the plug makes the target audience wonder what is happening in the article so they want to buy the magazine to read on and find out more. I also believe that the magazine target audience is more aimed towards the female audience as it comes across more of a music and gossip read which appeals to more of a selective audience in music. Also the colour used on the front cover have more of a feminine touch as pink, yellow, light blue and red are used over the whole front cover. The colours also give off to the audience it is a light hearted piece to read as they have used bright colours instead of a mixture of dull, boring and depressive colours which would give off more of a serious read to the target audience. The brightness could also mean it appeals to more of the younger audience as it contains artist that are in the public eye at the moment. Another reason why I think it is for the younger audience because the front cover gives off the impression the magazine is full of lots of different information and is a bit mad and all over the place (fun and relaxed) due to the various font colours, the amount of different images over the page (red, yellow, blue, black, white and image colour – no theme or trend). There is a lot of puff used all over the front cover to show/demonstrate it all contains. Mise-en-scene: crazy, fun, relaxed, free willed, full of different emotions (many article types), young and female designed or based.